The phrase comes from everyday Turkish speech and spread online as a short reaction clip, shared on soundboards and in edited videos rather than tied to one confirmed film or show. Its humour works even for viewers who do not speak Turkish, because the tone alone reads as pure disbelief. Like the bruh reaction, it became a reusable meme for moments when someone talks in circles, overexplains, or says something that makes no sense at all, and it remains popular in Turkish social media edits.