This audio is known online from TikTok-style short video edits under the title “Dazhe na moroze.” Based on the available information, it is primarily recognized as a Russian trend sound rather than a widely documented film or TV quote. Its appeal comes from how short and expressive it is, which makes it easy to reuse in winter montages, fashion clips, and ironic cold-weather posts. Sounds like this stay popular because they are easy to lip-sync, easy to loop, and instantly set a recognizable mood.