The Danish phrase translates as they are coming, help us, and the clip has circulated online as a short meme sound rather than as a widely identified line from a film or television show. Its appeal comes from the instantly recognisable panic in the delivery, which needs no translation for viewers to understand that trouble is near. Creators searching for the exact Danish wording have kept it alive on soundboards, where it sits alongside other short scream meme reactions used to heighten comedy, surprise and mock drama in videos and streams.