Dead Blonde emerged from Russia's online pop scene and built a large audience through short form video, where her songs were repeatedly used for edits and lip sync clips. Bankomat, which translates to ATM, follows her signature approach of taking a mundane, money related image and setting it to glossy, retro styled dance pop. The track circulated widely under tags for retrowave, 80s aesthetics and Russian music, with users splitting it into numbered parts for soundboards and edits. That fragmented sharing helped individual sections, including this fourth part, travel independently online.