The phrase is Brazilian Portuguese slang, roughly meaning he would not let it happen, with mah used as an informal way of saying man. Short voice clips like this spread through messaging apps and soundboards because they are easy to forward, replay and drop into other videos without explanation. Its very short length helped it become a reusable reaction rather than a full scene, and creators keep using it to challenge a claim, tease a friend or add a familiar Brazilian meme voice to edits and streams.