Die Very Rough is a 2020 song by American singer Mario Judah, who built a following by blending melodic rap with loud, theatrical rock vocals. The track went viral on TikTok, where users paired its aggressive chorus with gaming deaths, fails and dramatic edits, turning the intense delivery into a joke about overreacting to small setbacks. Its popularity spread through short-form video and meme pages, and the clip remains in use because the scream is instantly recognisable, easy to place over a punchline and funny precisely because it sounds so serious.