Dilma Rousseff, president of Brazil from 2011 to 2016, became one of the country's most memed political figures, with short excerpts from her speeches and interviews repeatedly shared online. This greeting stood out because of its unusually direct address to internet users at a time when that phrasing sounded formal and slightly awkward. Brazilians began reposting the line as a standalone greeting, especially in WhatsApp groups, comment threads and meme edits, where it now functions less as politics and more as a recognisable, affectionate way to announce your arrival online.