The phrase comes from a short Russian voice note style recording that spread as a meme sound on soundboards and in chat groups, detached from any confirmed original video or show. Its appeal is the deadpan way a very gross problem is announced as urgent news for one specific person, Dima. Russian speaking users share it as an instant shorthand for a scene that is filthy or ruined, while other listeners use it for the tone alone, even without knowing every word.