'Really Really' is a 2016 single by Baton Rouge rapper Kevin Gates, released ahead of his debut studio album Islah. Its slow, swaggering hook and Gates' distinctive drawl made the chorus instantly quotable, and the phrase 'really really' became a natural piece of slang for stressing that something is genuine. Shortened clips of the hook spread across meme pages, TikTok edits and soundboards, where the line now works as a universal stamp of emphasis whenever a creator wants to say 'yes, for real.'