Snoop Dogg, born Calvin Broadus Jr., became one of hip hop's most recognisable voices after rising to fame in the early 1990s on the West Coast rap scene. His laid back flow and distinctive drawl made his name ideal for impressions and announcer parodies online. This drawn out shout plays on that fame, treating a simple name drop like a wrestling or talk show introduction. It spread through soundboards and short video edits where creators use it to hype up people, pets and characters who are acting cooler than they are.