Bolshaya Stirka, meaning Big Laundry, was a Russian daytime talk show known for washing guests dirty laundry in public through confrontations and revelations. Its recognisable theme later travelled to Russian speaking Twitch and video edits as a meme sound for anything framed as gossip or exposure. Streamers kept the clip because the reference is instantly understood by their audience, and a short television sting fits perfectly into live reactions, donations and timed soundboard jokes without interrupting the flow of a broadcast or a short edited video online today.