DMX's Rudolph connection began with a 2012 visit to New York radio station Power 105.1, where he was prompted to recite Rudolph the Red-Nosed Reindeer and turned it into a rhythmic, bark-filled performance over a table beat. The clip spread widely online and returned every December as a seasonal meme, with fans sharing it as an unlikely Christmas tradition. Short excerpts focused on Rudolph and Santa were later lifted to soundboards, where the two-second hit works on its own without the full performance.