This quote is associated with the Chaos Aspiring Champion unit from Warhammer 40,000: Dawn of War, Relic Entertainment's 2004 real-time strategy game. Its delivery stood out to players because Chaos voice lines in Dawn of War were theatrical, hostile and memorable, which made them easy to quote long after release. Online, the clip keeps circulating in Warhammer compilations, gaming soundboards and meme edits about corruption, insanity and hearing things that may or may not be there.