Dolly is a Brazilian soft drink brand best known for its guaraná soda and its mascot Dollynho, whose low budget television commercials became a lasting part of Brazilian pop culture. Short jingle lines like o sabor were easy to remember, repeat and imitate, so clips from the ads later spread online as memes, ringtones and WhatsApp audios. The phrase keeps returning because it captures a specific era of Brazilian advertising, and younger creators now reuse the sound ironically to celebrate ordinary drinks as if they were iconic products.