The clip comes from Futbol al Dia, the Multimedios sports programme associated with Don Robert, whose passionate football commentary made his voice familiar to Mexican fans long before soundboards. Short excerpts like his Kleberr, para arriba call later circulated as shareable audios among football fans, especially in WhatsApp groups and edit communities where a recognisable shout can replace a caption. Its appeal is not the original play itself but the authority in the delivery, so the audio survives as a ready made reaction for attacks, comebacks and any push forward.