Dondurma is the Turkish name for a stretchy, chewy ice cream famously sold by vendors who tease customers with playful tricks before serving it, and that street performance has become a familiar sight in travel videos and social clips. Online, the word itself has taken on a second life as a short, funny audio tag, passed around in edits, reaction videos and meme compilations where its playful sound does most of the work. Because it is short and easy to recognise, creators keep returning to it whenever they want a quick, food-related joke that needs no translation.