The phrase comes from online soundboard culture, where a player can trigger loud clips during games, voice chats and streams and then pretend the board, rather than the player, caused the disruption. It has circulated as a short user-made prank clip rather than a line from a known film, show or celebrity, which is why its appeal is situational instead of tied to a specific character. Creators keep using it because it is instantly understood in any group that already knows soundboard jokes, and it resets the mood after a disruptive noise.