The clip comes from SpongeBob SquarePants, the long-running animated series built around the underwater town of Bikini Bottom and its cast of eccentric characters. Mr. Krabs, the owner of the Krusty Krab, is famous for his extreme love of money, so a warning about the thermostat fits his character perfectly. Fans clipped the moment for soundboards and short videos, where it became a handy reaction for arguments about heating, bills and comfort. Its appeal lasts because almost everyone has met someone who treats the thermostat like a treasure.