The clip comes from the era when PewDiePie and Cry, also known as Cryaotic, regularly played co-op and horror games together for their YouTube audiences. A fan combined the audio with artwork by ScribbleNetty to create the original button. Their relaxed back and forth made short reassuring lines easy to lift out of longer videos. As reaction sounds spread through gaming communities, this one stayed in use because the phrase fits everyday worries, fails and awkward moments without needing the original video for context.