The sound comes from id Software's Doom series, where the player character, commonly called Doomguy or the Doom Marine, grunts when injured by enemies or hazards. That short damage vocal became embedded in shooter culture through years of replay and speedruns. Online, creators separated it from gameplay and began using it as a generic hurt reaction, in the same family as the ROBLOX oof. Its brevity and instant readability helped it spread across gaming edits, soundboards and meme compilations where a character needs to sound hurt without any dialogue.