Clips like this one circulate mainly through gaming soundboards, where short Dota 2 audio is saved, replayed and dropped into edits long after a match ends. The Tian Huo name gives Dota 2 players an instant point of recognition, even when the clip is used outside its original match context. That combination of brevity and familiarity is why it keeps appearing in montages, streams and meme edits, rather than as a longer piece of game audio. It works best as a shared in-joke for people who already follow the game.