The sound comes from a video filmed by Paul Vasquez, known online as Hungrybear, near Yosemite National Park and uploaded to YouTube in January 2010. He filmed a vivid double rainbow after a rain shower and narrated it with growing emotion. The clip spread widely that summer after it was shared by television host Jimmy Kimmel, turning the phrase into a lasting meme. It is still used online to parody or celebrate intense wonder, and Vasquez became widely known as the Double Rainbow Guy.