The sound comes from the Zedline remix of Polozhenie, which became attached online to the sigma male archetype, a lone, self-reliant figure popularised in meme edits. Short clips of the remix spread through TikTok and YouTube edits pairing it with film antiheroes, anime characters and athletes walking alone or refusing to react. Its association became so fixed that hearing the opening bars alone signals the joke, even without text on screen, which keeps the remix in circulation for new characters and trends.