The line comes from The Lord of the Rings: The Fellowship of the Ring from 2001, during Gandalf the Grey's confrontation with the Balrog in the Mines of Moria. In the German dub his warning becomes Du kommst nicht vorbei, a direct version of the famous English declaration. Clips of the scene spread early on video platforms and forums, and the phrase was soon quoted out of context for everyday denials. Its lasting appeal is the contrast between a world ending threat and completely ordinary situations.