This sound is tied to Duke Nukem, the long-running video game action character known for macho one-liners and exaggerated attitude. The line here is the French version of one of his most recognizable catchphrases, and short uploads of it spread through gaming soundboards and meme edits because the delivery is instantly readable. It still gets used when creators want a quick pre-fight announcement, a confident entrance, or a comic action-movie tone without needing a long setup.