Online, the phrase has become a shorthand reply for moments when technology behaves differently from one person to the next, and the short clip is shared as a reaction sound in memes, chats and short videos. Its appeal comes from how relatable that experience is, since almost everyone has seen a program, game or device work perfectly for one user while refusing to cooperate for another. Because the clip is brief and easy to place at the end of a failed attempt, creators keep returning to it as a quick punchline rather than a long explanation.