The 'EA Sports' sting is one of gaming's most recognisable intros: a deep announcer voice delivering the brand name followed by the tagline 'It's in the game', heard on EA Sports titles since the 1990s. Meme editors began isolating the opening 'E' as a standalone vocal hit, and the exaggerated delivery made it a natural fit for brainrot and lobotomy-style edits, where random loud stings punctuate rapid-fire clips. It spread through gaming montages and shitpost compilations, and editors still reach for it whenever a moment needs a mock-epic announcement.