The line comes from Final Fantasy XV, the 2016 role-playing game from Square Enix, and is spoken by its protagonist, Prince Noctis Lucis Caelum, during the party's last camp before the story's climax. Japanese players picked up the weary, understated delivery as a memorable quote, tagging it as a famous line from that camp scene. It has since circulated online as a short meme clip, reused whenever someone wants to admit, with humour or sadness, that something turned out harder than expected.