The phrase itself is Portuguese for bigger than big, it is gigantic, and as a sound it circulates mainly as a short, shareable meme clip rather than as a widely documented broadcast moment. Its appeal is in the wording alone, a simple comparison that keeps escalating until it sounds deliberately excessive. Creators reuse it because it needs no translation of the joke, the rising scale is clear even to listeners who catch only the tone. That makes it a handy shorthand for anything presented as far larger than expected.