EA Sports is the sports game label of Electronic Arts, known for series like FIFA and Madden NFL, whose games open with a deep voice saying the slogan It's in the game. The it's only game wording separately became a popular online reply to angry players, used to tell someone to calm down. This clip merges the two ideas into a short parody intro, and it spread through soundboards, gaming chats, and short video edits. It remains popular because the serious announcer tone instantly signals a joke at competitive rage.