Ednaldo Pereira became a well-known Brazilian internet figure through short videos in which he speaks directly to the camera with total confidence, even when his explanations are hard to follow. Clips of his distinctive voice were picked up, remixed and forwarded across social media and messaging apps, turning his way of explaining into a running joke in Brazil. The 'explica' moment works because listeners recognise the style immediately, which is why creators still use it to punctuate confusing, pretentious or overly serious explanations.