Silvio Santos became one of Brazil's most recognisable television hosts, and the staged prank became a signature part of his SBT programming, where ordinary people were filmed reacting to elaborate jokes. Clips and sound cues from that format circulated widely in Brazil, then moved onto social media and messaging apps as short audio for memes and edits. The humour relies on surprise and a good-natured reveal rather than embarrassment, which is why creators still reach for this cue when they want an instant, familiar signal that a joke is about to land.