Silvio Santos was one of Brazil's most famous television presenters, and his prank segments, known as pegadinhas, became a staple of Sunday programming on SBT. The short cues used around those pranks helped audiences recognise the joke before the reveal, and clips from the show were later shared widely online. As Brazilian creators reused the sounds in memes, reaction videos and WhatsApp audios, this effect became a shorthand for a light-hearted trick. It remains popular because it instantly evokes classic Brazilian television humour.