The clip comes from Peruvian football, where former goalkeeper Juan Chiquito Flores became known for his outspoken on pitch protests. His line asking where the fair play is was clipped from match audio and shared among fans as a meme sound, especially in Peru. From football groups it spread to edits and reaction videos about fouls, dives and refereeing decisions. It remains popular because the complaint is specific to football but easy to reuse for any unfair moment, and fans still quote the Spanish phrase in comments and chats.