The phrase comes from a viral Brazilian clip of a young boy that was shared widely online and later featured in a BuzzFeed Brazil post introducing the child to a wider audience. Shared as 'esse menino' in Portuguese posts, it spread through Brazilian social feeds and messaging apps because the short line works without any visual context. The mention of Lady Gaga made it easy to reuse for pop culture jokes, vaccine memes, and fan posts, helping the tiny clip survive as a soundboard staple long after the original video circulated.