Pem Pem is a song by Italian singer Elettra Lamborghini, released as a single in 2018 and later included on her debut album. Built on reggaeton rhythms and a simple repeated vocal hook, it became a summer hit in Italy and spread through dance videos, parties and short-form clips. The short chant is easy to recognise and easy to reuse, which helped it travel beyond the full song. Today creators still use this brief excerpt for confident, flirty and celebratory moments, especially entrances, dances and outfit reveals.