Eli Be Like spread as a generic friend roast format online, where a name plus be like sets up an impression or reaction that everyone in the group recognises. Clips using the phrase are shared in group chats, short edits and soundboards because the setup needs no explanation and can be reused for different moments. With no single confirmed source, its popularity comes from how personal it feels when aimed at a specific Eli, while still working as a light, repeatable meme for anyone watching.