Çiğ Köfteci Ali Usta became widely known online in Turkey through viral videos filmed at his çiğ köfte stand, where his energetic serving style and repeated phrases were shared across social media. Lines like asking about lemon and calling customers 'çocuk adam' were clipped, remixed and reused far beyond the original food context. The audio spread as a soundboard and short-form video sound, valued for its recognisable voice and abrupt delivery rather than for the food itself, and it remains a staple of Turkish meme editing.