Beatriz Reis earned the nickname Bia do Brás long before television, as a street vendor in São Paulo's Brás district, and she carried that loud, outgoing personality into Big Brother Brasil. Her greeting Êpa, Brasil quickly became one of her signature catchphrases on the show, a warm shout to the audience watching at home. After leaving the house, fans clipped the moment and shared it as a short reaction sound, and it has stayed popular because it captures her humour and Brazilian pride in just over a second.