Erstmal was rauchen is a German phrase that literally means first smoke something, and the clip is shared as a short reaction sound in German-language meme edits, videos and chats. Its appeal is the contrast between a hectic situation and an unhurried, almost obvious solution, which makes it easy to reuse across different jokes without needing extra context. Because the line is so brief, it works as a quick insert between scenes, a comment on a failed plan or a tongue-in-cheek pause before the action continues.