Esketit became widely associated with American rapper Lil Pump during his rise in the late 2010s, when the playful phrase appeared as a recurring ad-lib and song title in his work. Fans and creators picked it up as shorthand for confidence and getting started, spreading it through short-form videos, gaming clips and meme edits. Because the word is short, catchy and instantly tied to Pump's persona, it remains a go-to hype sound for reaction videos and edits, even for listeners who do not follow his full catalogue.