The phrase comes from Russian speaking gaming slang, where goriat, burning, is used for players who are visibly angry, overheated and playing worse because of it. Short clips with lines like this spread through game edits, streams and soundboards because they sum up a familiar multiplayer moment in a few seconds. It is still used because almost every competitive player knows the point where one mistake turns into arguments, rushed plays and more mistakes, and the line captures that spiral without needing any extra explanation for the joke among friends online today.