The phrase comes from Chilean president Sebastián Piñera, who used it in October 2019 during a televised address amid widespread protests and unrest in Chile, describing the situation as a war against a powerful enemy. The stark wording was quickly clipped, shared and remixed online, where it escaped its original political context and became shorthand for any exaggerated conflict. It remains popular because the declaration is instantly recognisable, easy to place over rivalries and arguments, and funny precisely when the supposed battle is anything but serious.