The phrase became widely mocked in Brazil during the political scandals of the 2000s, when Lula, then president, was repeatedly reported as saying he did not know about wrongdoing around his government. 'Eu não sabia' turned into a national shorthand for a convenient denial, quoted in comedy shows, cartoons and early internet forums. As soundboards and WhatsApp sharing grew, the short spoken version detached from the original interviews and became a reusable reaction, especially among Brazilian users joking about excuses, blame and obviously suspicious stories in everyday conversations today.