The clip is linked to Brazilian streamer Alanzoka, whose exaggerated gameplay reactions circulate widely among Portuguese-speaking meme and streaming audiences. Short reaction lines like this travel well because they need no translation to convey disgust, and the phrase has become shorthand in edits and live-stream clips for reacting to something revolting. It remains popular because it is brief, instantly recognisable to fans, and easy to drop over fails, gross moments and awkward reveals without explaining the joke.