The phrase became famous through League of Legends esports after a legendary play by Faker in a professional match, followed by a shocked caster call that turned into a meme. It spread far beyond the original broadcast because the line perfectly captures disbelief at elite mechanics. Over time, creators started using it for any outrageous outplay, not just MOBA clips. It still shows up in gaming edits, streamer compilations and reaction memes whenever someone does something unexpectedly skillful.