Fareeha Amari is Pharah, the rocket-launching hero from Blizzard's Overwatch, which launched in 2016. Her short voice lines are used throughout the game to greet teammates and react during matches, and short clips like 'Hey soldier' have been shared by players for edits, streams and memes ever since. Because the line is only about a second long, it is easy to reuse as a quick hello or a callout, and it remains popular with Overwatch fans who recognise Pharah's voice instantly.