Faustão, the stage name of Brazilian presenter Fausto Silva, became a household name hosting long-running Sunday variety shows filled with games, music and audience participation, where his lively catchphrases became part of popular culture. Short clips of his voice now circulate widely as memes and soundboard sounds, especially among Brazilian creators who use them to add humour and nostalgia to videos. 'Então vamos lá' endures because it is simple, upbeat and instantly signals the start of something entertaining.