The line comes from Fausto Silva, known as Faustão, longtime host of Domingão do Faustão on Brazilian television. His larger than life presenting style produced countless short clips that Brazilian audiences turned into reaction sounds. Olha esse outro então spread through WhatsApp groups, YouTube edits and meme pages because the phrasing fits any situation where one example is topped by another. It remains popular as a quick, recognisable transition in funny compilations and everyday chats.