The line comes from Fausto Silva, known as Faustão, longtime host of Domingão do Faustão on Brazilian television. His larger than life presenting style produced countless short clips that Brazilian audiences turned into reaction sounds. Olha esse outro então spread through WhatsApp groups, YouTube edits and meme pages because the phrasing fits any situation where one example is topped by another. It remains popular as a quick, recognisable transition in funny compilations and everyday chats.
About this sound
Faustão saying olha esse outro então in his classic TV host delivery, a short Brazilian meme clip used for funny reveals and reaction video edits.
Faustão delivers the line olha esse outro então with the confident, presentational energy he is known for on Brazilian television. The clip is brief and punchy, with his voice rising slightly as if introducing the next big moment, which makes even a small or silly reveal feel important. That contrast is why it lands as comedy. Viewers instantly recognise the showman tone, and the phrase works like a verbal drumroll, building anticipation before whatever image, video or punchline appears next on screen.