The phrase builds on Brazil's faz o L meme, which spread widely around the 2022 presidential election when supporters of Luiz Inácio Lula da Silva used the L hand sign. Online, faz o L turned into ironic slang used whenever something went wrong, implying the situation was the voter's own fault. Variations like faz o L duplo exaggerate the joke by doubling the gesture. The audio circulates as a short taunt in football debates, political arguments and fail videos, where its mocking tone needs no translation for Brazilian audiences.